Newspaper stacker
The challenge
Britain’s leading daily newspaper was going into partnership with one of the leading UK cinema chains and required a solid and robust free standing display that they could distribute complimentary newspapers from to the visiting cinema patrons. The vendor would also need to offer the in-house cinema magazine and clearly be messaged that both newspaper and magazine was complimentary.
The brief
ATL was asked to design, manufacture, screen and then individually deliver all of the units across the U.K. to over 150 addresses.
The result
Increased pick up of the publication from the cinemagoers attracting a new readership of differing demographics and age group.
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161 Gloucester Crescent,
South Wigston Business District,
Leicester, LE18 4YH
South Wigston Business District,
Leicester, LE18 4YH
T: 0116 278 9221
E: neil@atl-associates.com
E: neil@atl-associates.com