ATL was asked by a major UK daily newspaper to deliver a new and innovative news cube which would be positioned in the entrance area of a large supermarket chain to replace the existing dated display unit. Within such a prominent position, the unit had to be both purposeful and aesthetically pleasing to the eye.
The unit would ideally reflect a news desk but with no solid back so that visiting shoppers can see through the unit to the rest of the store. As the unit was front of store, could we also introduce any new materials such as wooden laminate or a high gloss finish to the news cube.
We delivered an extremely eye catching design capable of delivering the required quantities of newspapers and magazines while giving clear visibility to the rest of the store.
South Wigston Business District,
Leicester, LE18 4YH