The unit had to be cost effective, robust and deliver a clear message to the passing consumer to take a complimentary magazine. Additionally, the header had to be adaptable to vary a differing message, with an upcoming campaign for a new Adidas training shoe.

A sleek, efficient display with a minimal foot print, painted black to give it a little ‘rock and roll’ appeal, all within the client’s budget and all logistics handled and delivered within the proposed schedule.