card cross category unit
The challenge
We were approached by our client a few months before the 2016 Euros Football Championship to produce a range of 1100 card newspaper cross category units, in the colours of the participating England, Wales, Northern Ireland and Ireland football teams. The displays had to be designed and manufactured in a short 3-4 week time span to ensure all of the units were distributed prior to the commencement of the tournament.
The brief
Strong, durable card units, easy to assemble and easily identifiable in the country team colours.
The result
Increased newspaper sales, strong brand identity and easy to recycle units at the end of the initiative.
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161 Gloucester Crescent,
South Wigston Business District,
Leicester, LE18 4YH
South Wigston Business District,
Leicester, LE18 4YH
T: 0116 278 9221
E: neil@atl-associates.com
E: neil@atl-associates.com